Mobile commerce through the affiliate channel

An interesting look at the mobile sales seen through one the affiliate window network. The graph below shows that mobile commerce is clearly taking off, and that we all need to think about establishing mobile versions of our websites (especially ecommerce ones).


mobile commerce seen through affiliate window

One thing that strikes me here is how iPad usage is about the same as iPhone usage, despite being a relatively new product and having a much lower install base, this goes to show that people are using the iPad rather than using a laptop, netbook or similar device.

The article stresses the importance of trying to create mobile versions of our websites:

With such a vast amount of activity being generated through mobile devices advertisers need to sit up and take notice. Without a website fully optimised for mobile, customers looking to purchase on the move may find an inadequate user experience and opt to purchase elsewhere.

I wouldn’t necessarily say this was true of the iPad, the iPad has a resolution which most websites are designed for (1024 x 768) and so people visiting on an iPad will get a desktop experience, as the screen and machine can handle this (unless your site is heavily based on flash).

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