How Cosmetics Giant Estee Lauder Leverages Social Media on a Global Scale
An interesting interview with Dennis McEniry, President, Online, Estee Lauder Companies about how Estee Lauder use Social Media on a global scale.
An interesting interview with Dennis McEniry, President, Online, Estee Lauder Companies about how Estee Lauder use Social Media on a global scale.
A nice post from Vertical leap on the potentially negative impact remarketing may have on some of your users.
A great introduction to A/B testing from the folks at A List Apart.
I haven’t run many PPC (Pay-Per-Click) campaigns, however I’ve implemented a few of these tips in the past, found they had a positive impact on the campaign.
A nice website ROI (Return on Investment) calculator free from Smashing Magazine. Could prove useful to a lot of you out there who have problems working out whether your advertising / marketing campaigns are working for you.
This is very interesting, although I think I understand why. Typically mobile users are looking for an answer quickly, and are more likely to click on the very first result, rather than viewing the top 5 ones and making a decision about which one may best suit their needs. I think the reason for this is that mobile search is more often used for doing research, either finding a product or service in their locality, or finding information on a product / service (reviews, prices, etc). Typically these searches will inform what they do offline (e.g. visiting a store, or purchasing an item).
I myself do this all the time. When making large purchases I will tend to check prices / reviews online before deciding whether to buy it. If I choose to purchase it it online I won’t do it on my mobile in store but will do it at home. I think this is evident in the study too, as they found that although Click-Through-Rates were higher on mobile devices, conversion rates were much lower.
Article title says it all really…
Get asked this a lot, so thought – hey a blog might be useful. Ta Da!
me too!
QR codes are becoming more and more prominent, from adverts to business listings they’re slowly invading our daily life.
An article on how to make your Facebook adverts more interesting, and gain higher click-through-rates and conversions.
Some useful tips for anyone beginning a Adwords campaign on how to get the most out of it.