Once again I can’t stress how important good product photography is, so here are some tips for you offenders out there on how to improve it.
E-commerce store Banana Flame offers an augmented reality experience that allows you to “try” clothes on before purchasing them. But is this really useful? Can this technology create a experience similar to that of a dressing room in a high street store?
The past several years have been an amazing journey for Magento, as we’ve grown from a new open source platform into an eCommerce leader. Along the way, we’ve built not only a platform, but a company and a worldwide community. Together, we’ve identified opportunities, taken risks, innovated, struggled, succeeded, and changed the face of eCommerce. Today marks a milestone on this journey as we announce the most exciting news in our company’s history.
Magento has reached an agreement to be acquired by eBay Inc. We believe this move will open incredible opportunities for the entire Magento ecosystem.
It’ll be interesting to see what happens to Magento now. eBay have had a minority stake in Magento for quite some time, so I’m not sure why either party decided that a full acquisition was needed.I just hope they don’t become a more closed platform, and start giving priority to eBay partners (e.g. Paypal).
Conversion killers can steal revenue from under your feet without you even realising it. This article discusses the common issues that affect web conversions.
As I’ve said before, good product photography is essential for a successful e-commerce website. Here’s a nice post on Mashable looking at how one retailer (threadless) creates some of it’s unique product photography. I’ve always loved the threadless products, and always thought their photography was pretty cool. So it’s nice to see what goes into creating it.
A nice article here from Smashing Magazine, which should prove useful for anyone thinking of starting an e-commerce website.
If you’re looking to integrate a credit card payment solution onto your website, the following steps are a guide to applying for, enabling and taking payments online. At first glance, the prospect of integrating a payment solution on a website can seem unwieldy, what with the vast array of payment options and technical acronyms. This article breaks down the entire process into bite-sized pieces, helping you understand the process much better.
An interesting article detailing how shopping cart design / development decisions could affect the usability of your site. All of this backed up by research. This is a must-read for everyone who is developing an e-commerce platform. I’m now going to go look at the Magento checkout process and see how I can build some of these recommendations into it.