Sep.25

Sep.25

Sep.24

Jun.24

A Google +1 Experiment

If you’re unsure what Google +1 is, it’s Google’s version of Facebook’s popular like button. Here is what Google has to say about it:

The +1 button is shorthand for “this is pretty cool” or “you should check this out.”

Click +1 to publicly give something your stamp of approval. Your +1′s can help friends, contacts, and others on the web find the best stuff when they search.

SEO (Search Engine Optimisation),Google

Jun.04

Jun.04

Apr.26

New Google Analytics – an update

The new version of Google Analytics – which was previously only available if you signed up to view it- is now available for all Google Analytics users to have a look at.

As the new Analytics is quite different from the existing platform Google have also launched a Report Finder to help people find reports and statistics which might have moved.

Google,Analytics

Apr.26

Introducing Google Analytics Multi-Channel Funnels

Some call it multi-touch attribution, others call it engagement mapping. Google calls it Multi-Channel Funnels and it has to be one of the biggest talking points in online marketing measurement circles today.

Whatever you want to call it, it is now live in limited pilot for some lucky Google Analytics customers.

A quick note: Google has let us know that the feature called Multi-Channel Funnels discussed in this blog post is in limited pilot. That means that Google is testing the feature and its usefulness to a small group of trusted testers, and has not made any plans or a timeline for a full launch.

To be clear, what we’re talking about here is the end of last-click-only attribution in probably the most widely used web analytics platform in the world (if launched to everyone). This is a feature which until now has been available only to those with big annual web analytics budgets.

This is going to be useful.

Marketing,Google,Analytics,Adwords

Apr.11

Apr.11