This doesn’t really suprise me since Apple test and verify every app on the app store, Google however operate a “after the fact” system, where everything is published (almost instantly) and rely on users to inform them when something has to be taken down.
This should make it easy for everyone, from large brands to small companies to launch their publications on iOS. I think it’s fantastic news for everyone.
At the House of Type we’ve developed a couple of HTML5 apps for mobile devices (mainly iPad), and it’s been very interesting and rewarding.
People will insist that iOS is a closed platform device, yet anyone can make a HTML5 application and it will be supported by the iPhone. I don’t see that as being a closed platform.
If you’re a startup and don’t have the resources to develop two versions of your app, consider developing a HTML5 app first.
I wouldn’t agree that it is purely women driving this adoption, or that it is down to fact that most women carry handbags and so always have something which they can carry their ipad in.
Briefcase, Rucksack, Satchel, a lot of men carry these every day and have no problems carrying documents, laptops, etc so carrying an iPad isn’t a problem.
If that’s the case it’s very impressive!
However, I think the novelty of the platform has a lot to do with it, these kind of ads on mobile devices are still novel for users, it’d be interesting to see if this is still the case in 5 years time.
Comparing it to TV seems silly, the ubiquity of TV has meant that people have become somewhat desensitised to most TV ads. Apple’s high cost of entry (minimum spend of $1 million – apparently) also means this isn’t available to all but the wealthiest advertisers.
Once the costs of production, and the cost of entry decreases, then iAd is going to become a HUGE business for Apple.
A nice piece here talking about what it takes to make a website into a web app, I think native apps are the way to go, however if they’re using a online service then a mobile web app is completely appropriate.
I personally would like to combine the two, create a native app which is essentially a web-kit browser which goes to the mobile site.
I’ve been a MobilMe subscriber for several years, thankfully I’ve not had a real need to REALLY use the “Find My iPhone” service, but have demoed it to friends and colleagues on occasion. Anyway, Apple have now made this free to many iOS 4.2 customers. If you haven’t already, you should register and start using it. You’ll regret it if you lose your iPhone in the future.