An interesting post from AdAge on how brands should be using Facebook as a loyalty programme.
I’m new to foursquare, but find these kinds of Marketing campaigns interesting.
A nice website ROI (Return on Investment) calculator free from Smashing Magazine. Could prove useful to a lot of you out there who have problems working out whether your advertising / marketing campaigns are working for you.
This is very interesting, although I think I understand why. Typically mobile users are looking for an answer quickly, and are more likely to click on the very first result, rather than viewing the top 5 ones and making a decision about which one may best suit their needs. I think the reason for this is that mobile search is more often used for doing research, either finding a product or service in their locality, or finding information on a product / service (reviews, prices, etc). Typically these searches will inform what they do offline (e.g. visiting a store, or purchasing an item).
I myself do this all the time. When making large purchases I will tend to check prices / reviews online before deciding whether to buy it. If I choose to purchase it it online I won’t do it on my mobile in store but will do it at home. I think this is evident in the study too, as they found that although Click-Through-Rates were higher on mobile devices, conversion rates were much lower.
At Visualsoft we work with a lot of fashion e-tailers / retailers, so I thought it’d be interesting and useful to read this. The main gist here tends to be to engage with your customers, and again not to use Facebook to aggressively sell, instead use it to build a community of fans.
I think the main gist of this article is to be authentic, and care about your customers and don’t try to aggressively sell on Facebook.