An interesting post from AdAge on how brands should be using Facebook as a loyalty programme.
This doesn’t surprise me. If you’ve ever shared a link or any other kind of media on Facebook it includes an image, making it stand-out against all of the other status updates and hence more inviting to click. Twitter on the other hand has a more equal model, where there are no images and so people may feel less inspired to click, or less likely to notice a link.
Another nice infographic from Mashable, this time analysing the social media “buzz” around the Royal Wedding.
A nice video on mashable showing how Renault used RFID cards and some iMacs to allow people to “Like” their cars without needing a laptop / mobile phone. This allows you to share your real-world experience with your “online” friends.
This seems like a very cool use, and also helps to raise awareness of the product to people who weren’t at that particular event.
A nice infographic from mashable showing which social networks are on the rise, and which are declining. This could be useful for any brands and social media marketers who are starting to think about where else they need to establish a presence in the future.
Given Google’s recent history with social media ventures (Dodgeball, Wave, Buzz), if I was a Google employee I wouldn’t be banking on getting that bonus.
Not sure about how to measure whether your social media marketing campaign is successful? Here’s how some of the pro’s track their campaigns.