How Cosmetics Giant Estee Lauder Leverages Social Media on a Global Scale
An interesting interview with Dennis McEniry, President, Online, Estee Lauder Companies about how Estee Lauder use Social Media on a global scale.
Foursquare Now Keeps Home Addresses Private
I’m relatively new to FourSquare, but as soon as I started using it I noticed an alarming number of people checking into their home addresses and thought that this could potentially be a problem. So it’s nice to see they’ve issued a fix for this, however I really think they need to communicate this to all of their users to try and repair some of the damage which has already occured.
For Top News Sites, Facebook Drives More Traffic Than Twitter
This doesn’t surprise me. If you’ve ever shared a link or any other kind of media on Facebook it includes an image, making it stand-out against all of the other status updates and hence more inviting to click. Twitter on the other hand has a more equal model, where there are no images and so people may feel less inspired to click, or less likely to notice a link.
Which UK retailers are thriving on Facebook and Twitter?
It really doesn’t suprise me that the top 3 are high street brands which cater mainly for teenage girls / young adults.
The Social Media Buzz Behind the Royal Wedding [INFOGRAPHIC]
Another nice infographic from Mashable, this time analysing the social media “buzz” around the Royal Wedding.
How a Carmaker Let Consumers “Like” It on Facebook — Without a PC or Phone [VIDEO]
A nice video on mashable showing how Renault used RFID cards and some iMacs to allow people to “Like” their cars without needing a laptop / mobile phone. This allows you to share your real-world experience with your “online” friends.
This seems like a very cool use, and also helps to raise awareness of the product to people who weren’t at that particular event.
The Winners &Losers of Social Networking [INFOGRAPHIC]
A nice infographic from mashable showing which social networks are on the rise, and which are declining. This could be useful for any brands and social media marketers who are starting to think about where else they need to establish a presence in the future.
Which Social Sites Are Best for Which Marketing Outcomes? [INFOGRAPHIC]
Nice infographic from Mashable showing how most of the top social media sites can benefit brand exposure, and help increase traffic to your website.
What Marketers Need to Know About Facebook’s Switch to iFrames
This is great, and something which we’ve been talking about in the office over the past few weeks / months.
This gives our clients much more control over their Facebook presence, no loner do they need to know FBML or HTML or anything else, now we can give them the ability to manage their presence via their website Content Management System via the use of iFrames, to present content from their website to their Facebook fans.
What could be simpler?
How Premium Fashion Brands Are Maximizing Their Social Media ROI
A nice article describing how some of the premium fashion brands are using social networks, and maximizing their Return On Investment.
There was a REALLY interesting snippet in here too:
“This year alone, our luxury retail clients saw an average 200% increase in mobile visits versus last year on our sites; they saw another spike after Christmas to about 230% year-over-year. Currently, mobile accounts [form] 10% of their online traffic and 5% of their sales; that’s a seven to twelve time increase over last year.”
Mobile is truly taking off in a huge way, although we need to think about the audience of these sites, these will typically be high net worth individuals with disposable income, meaning they can afford to buy the latest smart phones, along with their bespoke suits, and Louis Vuitton bags.