How Premium Fashion Brands Are Maximizing Their Social Media ROI

A nice article describing how some of the premium fashion brands are using social networks, and maximizing their Return On Investment.

There was a REALLY interesting snippet in here too:

“This year alone, our luxury retail clients saw an average 200% increase in mobile visits versus last year on our sites; they saw another spike after Christmas to about 230% year-over-year. Currently, mobile accounts [form] 10% of their online traffic and 5% of their sales; that’s a seven to twelve time increase over last year.”

Mobile is truly taking off in a huge way, although we need to think about the audience of these sites, these will typically be high net worth individuals with disposable income, meaning they can afford to buy the latest smart phones, along with their bespoke suits, and Louis Vuitton bags.

Facebook,Twitter,FourSquare,Social Media,Marketing,Advertising,Groupon,Social Networking


Apple, Campbell’s Say iAds Twice as Effective as TV

If that’s the case it’s very impressive!

However, I think the novelty of the platform has a lot to do with it, these kind of ads on mobile devices are still novel for users, it’d be interesting to see if this is still the case in 5 years time.

Comparing it to TV seems silly, the ubiquity of TV has meant that people have become somewhat desensitised to most TV ads. Apple’s high cost of entry (minimum spend of $1 million – apparently) also means this isn’t available to all but the wealthiest advertisers.

Once the costs of production, and the cost of entry decreases, then iAd is going to become a HUGE business for Apple.



6 Predictions for Digital Advertising in 2011

I think some of these are pretty spot-on. Geo-location and mobile is going to start influencing a lot more of the things we do online.

Location based advertising is definitely going to be the next big thing, point 1 says:

Location-based advertising will continue to grow in 2011 as Facebook expands the technology with its location platform, Places. In addition to Facebook, many other players in the checkin space, including Foursquare, Yelp, Shopkick, and last but not least, Google, will condition shoppers to expect a deal or coupon for alerting friends of their whereabouts.

I definitely think these people are going to be the big people in Mobile Advertising, although don’t count Apple out either, I would think they would want to add this to their iAds service.

I personally think Facebook is going to expand their places service to include coupons (bit like Facebook meeting Groupon) so that as soon as you check in somewhere you’re going to get access to some kind of reward.

Facebook,FourSquare,Social Media,Mobile,Advertising,Geo-Location,iAd,Groupon




50 Ways to Get Your Site Noticed

Some great ideas from Nettuts on how to get your site noticed. Personally I feel that anyone who has, or is thinking of starting a website should do this. There is one glaring omission though, and that is submitting your site to search engines. I know it’s pretty obvious and almost everyone would do it, but its not on the list?

I can’t say I really agree with the order of these either, for instance I think number 21, “sell branded t-shirts” should be a lot further down the list.

Twitter,Customer Service,Marketing,Mobile,Advertising,iPhone