How Brands Should Think About Facebook: a Loyalty Program
An interesting post from AdAge on how brands should be using Facebook as a loyalty programme.
How Cosmetics Giant Estee Lauder Leverages Social Media on a Global Scale
An interesting interview with Dennis McEniry, President, Online, Estee Lauder Companies about how Estee Lauder use Social Media on a global scale.
Ibiza Hotel Offers RFID Facebook Sharing
I think this is a fantastic, being able to tie your offline experiences to your online presences is definitely the future. However, I can see it working much more elegantly in future.
5 Best Practices for Fashion Retailers on Facebook
At Visualsoft we work with a lot of fashion e-tailers / retailers, so I thought it’d be interesting and useful to read this. The main gist here tends to be to engage with your customers, and again not to use Facebook to aggressively sell, instead use it to build a community of fans.
10 Proven Strategies for Greater Likeability on Facebook
I think the main gist of this article is to be authentic, and care about your customers and don’t try to aggressively sell on Facebook.
For Top News Sites, Facebook Drives More Traffic Than Twitter
This doesn’t surprise me. If you’ve ever shared a link or any other kind of media on Facebook it includes an image, making it stand-out against all of the other status updates and hence more inviting to click. Twitter on the other hand has a more equal model, where there are no images and so people may feel less inspired to click, or less likely to notice a link.
Which UK retailers are thriving on Facebook and Twitter?
It really doesn’t suprise me that the top 3 are high street brands which cater mainly for teenage girls / young adults.
The Social Media Buzz Behind the Royal Wedding [INFOGRAPHIC]
Another nice infographic from Mashable, this time analysing the social media “buzz” around the Royal Wedding.
How a Carmaker Let Consumers “Like” It on Facebook — Without a PC or Phone [VIDEO]
A nice video on mashable showing how Renault used RFID cards and some iMacs to allow people to “Like” their cars without needing a laptop / mobile phone. This allows you to share your real-world experience with your “online” friends.
This seems like a very cool use, and also helps to raise awareness of the product to people who weren’t at that particular event.
The Winners &Losers of Social Networking [INFOGRAPHIC]
A nice infographic from mashable showing which social networks are on the rise, and which are declining. This could be useful for any brands and social media marketers who are starting to think about where else they need to establish a presence in the future.