Mobile commerce through the affiliate channel

An interesting look at the mobile sales seen through one the affiliate window network. The graph below shows that mobile commerce is clearly taking off, and that we all need to think about establishing mobile versions of our websites (especially ecommerce ones).


mobile commerce seen through affiliate window

One thing that strikes me here is how iPad usage is about the same as iPhone usage, despite being a relatively new product and having a much lower install base, this goes to show that people are using the iPad rather than using a laptop, netbook or similar device.

The article stresses the importance of trying to create mobile versions of our websites:

With such a vast amount of activity being generated through mobile devices advertisers need to sit up and take notice. Without a website fully optimised for mobile, customers looking to purchase on the move may find an inadequate user experience and opt to purchase elsewhere.

I wouldn’t necessarily say this was true of the iPad, the iPad has a resolution which most websites are designed for (1024 x 768) and so people visiting on an iPad will get a desktop experience, as the screen and machine can handle this (unless your site is heavily based on flash).



18 Million WordPress Websites Now Available in iPad Format

Automattic, parent company of, just flipped the switch on a new feature that transforms blogs into app-like destinations optimized for tablets. The company says it worked closely with NYC-based startup Onswipe to to create a whole new blog consumption experience for the iPad. Onswipe provides publishers with simple tools to create tablet-optimized websites.

“Our iPad-optimized view is app-like in its functionality, but pure HTML5 goodness on the backend,” said WordPress’s Nick Momrik in a blog post announcing the new feature. “It supports touch interactions, swiping, rotation and many other features of the iPad.”

The iPad-optimized blogs have a module interface, making it easy for publishers to switch up the look and feel of their websites. The Dashboard now includes options to change fonts, create personalized covers and change skins. The iPad optimization feature is also available as a WordPress plugin for anybody who runs a self-hosted blog.

Fantastic that this has been included, and so many sites across the internet can support this now.




Magento Announces Apple iPad and Android Support for Magento Mobile

Nice to see that Magento has added Android and iPad support to Magento Mobile offering.

I’ve been a big fan of the iPhone version of the software, it integrates easily with your store, and allows you to personalise your app.

Pricing isn’t too bad either, compared to the comparative cost of getting someone to design the system from scratch, although I wish they would start supporting more payment providers other than PayPal Mobile.






Magento Store Mobile Previewer Launch

Since the launch of the Magento Mobile I’ve wanted to see how some of our client’s websites may look as mobile apps, or how to demo this functionality to them.

So it’s great to see that Magento is giving us the ability to do this with the launch of Magento Store Mobile Previewer. This consists of two parts:

1. The Magento Mobile Extension for your website which allows you to configure your application, with logos, etc.

2. A free iPhone application which connects to your website and allows you to view the store, however all of the checkout functionality is removed.