How Brands Should Think About Facebook: a Loyalty Program
An interesting post from AdAge on how brands should be using Facebook as a loyalty programme.
How Cosmetics Giant Estee Lauder Leverages Social Media on a Global Scale
An interesting interview with Dennis McEniry, President, Online, Estee Lauder Companies about how Estee Lauder use Social Media on a global scale.
The Catch 22 of Remarketing
A nice post from Vertical leap on the potentially negative impact remarketing may have on some of your users.
6 Successful Foursquare Marketing Campaigns to Learn From
I’m new to foursquare, but find these kinds of Marketing campaigns interesting.
6 Easy Ways To Reward Your Twitter Followers
A nice post on how to reward twitter follows, another benefit of this is that it also helps you to track the success and effectiveness of your campaigns on twitter.
5 Best Practices for Fashion Retailers on Facebook
At Visualsoft we work with a lot of fashion e-tailers / retailers, so I thought it’d be interesting and useful to read this. The main gist here tends to be to engage with your customers, and again not to use Facebook to aggressively sell, instead use it to build a community of fans.
10 Proven Strategies for Greater Likeability on Facebook
I think the main gist of this article is to be authentic, and care about your customers and don’t try to aggressively sell on Facebook.
For Top News Sites, Facebook Drives More Traffic Than Twitter
This doesn’t surprise me. If you’ve ever shared a link or any other kind of media on Facebook it includes an image, making it stand-out against all of the other status updates and hence more inviting to click. Twitter on the other hand has a more equal model, where there are no images and so people may feel less inspired to click, or less likely to notice a link.
Which UK retailers are thriving on Facebook and Twitter?
It really doesn’t suprise me that the top 3 are high street brands which cater mainly for teenage girls / young adults.
Introducing Google Analytics Multi-Channel Funnels
Some call it multi-touch attribution, others call it engagement mapping. Google calls it Multi-Channel Funnels and it has to be one of the biggest talking points in online marketing measurement circles today.
Whatever you want to call it, it is now live in limited pilot for some lucky Google Analytics customers.
A quick note: Google has let us know that the feature called Multi-Channel Funnels discussed in this blog post is in limited pilot. That means that Google is testing the feature and its usefulness to a small group of trusted testers, and has not made any plans or a timeline for a full launch.
To be clear, what we’re talking about here is the end of last-click-only attribution in probably the most widely used web analytics platform in the world (if launched to everyone). This is a feature which until now has been available only to those with big annual web analytics budgets.
This is going to be useful.