How Cosmetics Giant Estee Lauder Leverages Social Media on a Global Scale
An interesting interview with Dennis McEniry, President, Online, Estee Lauder Companies about how Estee Lauder use Social Media on a global scale.
Which UK retailers are thriving on Facebook and Twitter?
It really doesn’t suprise me that the top 3 are high street brands which cater mainly for teenage girls / young adults.
The Social Media Buzz Behind the Royal Wedding [INFOGRAPHIC]
Another nice infographic from Mashable, this time analysing the social media “buzz” around the Royal Wedding.
How a Carmaker Let Consumers “Like” It on Facebook — Without a PC or Phone [VIDEO]
A nice video on mashable showing how Renault used RFID cards and some iMacs to allow people to “Like” their cars without needing a laptop / mobile phone. This allows you to share your real-world experience with your “online” friends.
This seems like a very cool use, and also helps to raise awareness of the product to people who weren’t at that particular event.
The Winners &Losers of Social Networking [INFOGRAPHIC]
A nice infographic from mashable showing which social networks are on the rise, and which are declining. This could be useful for any brands and social media marketers who are starting to think about where else they need to establish a presence in the future.
Google: Social Media Success Will Determine Employee Bonuses
Given Google’s recent history with social media ventures (Dodgeball, Wave, Buzz), if I was a Google employee I wouldn’t be banking on getting that bonus.
How the Pros Measure Social Media Marketing Success
Not sure about how to measure whether your social media marketing campaign is successful? Here’s how some of the pro’s track their campaigns.
HOW TO: Launch Any Product Using Social Media
Some useful tips for anyone thinking of launching a product, and harnessing Social Media.
How Brands Are Using Mobile Photo Sharing
I never thought that a brand would be able to use these photo-sharing websites to enhance their brand. A couple of interesting case studies, but I’d really like to see a e-commerce retailer using it, and if they manage to drive more traffic to their website and increase conversions / sales.
Which Social Sites Are Best for Which Marketing Outcomes? [INFOGRAPHIC]
Nice infographic from Mashable showing how most of the top social media sites can benefit brand exposure, and help increase traffic to your website.