How Cosmetics Giant Estee Lauder Leverages Social Media on a Global Scale
An interesting interview with Dennis McEniry, President, Online, Estee Lauder Companies about how Estee Lauder use Social Media on a global scale.
How to Create an Advanced Twitter Widget
A nice article from Nettuts on how to create an twitter “advanced” widget for your website.
6 Easy Ways To Reward Your Twitter Followers
A nice post on how to reward twitter follows, another benefit of this is that it also helps you to track the success and effectiveness of your campaigns on twitter.
Twitter Launches Follow Button for Websites
This is going to make following people on Twitter just that little bit easier. It’s going to be interesting to see if this helps to increase followers.
For Top News Sites, Facebook Drives More Traffic Than Twitter
This doesn’t surprise me. If you’ve ever shared a link or any other kind of media on Facebook it includes an image, making it stand-out against all of the other status updates and hence more inviting to click. Twitter on the other hand has a more equal model, where there are no images and so people may feel less inspired to click, or less likely to notice a link.
Which UK retailers are thriving on Facebook and Twitter?
It really doesn’t suprise me that the top 3 are high street brands which cater mainly for teenage girls / young adults.
The Social Media Buzz Behind the Royal Wedding [INFOGRAPHIC]
Another nice infographic from Mashable, this time analysing the social media “buzz” around the Royal Wedding.
The Winners &Losers of Social Networking [INFOGRAPHIC]
A nice infographic from mashable showing which social networks are on the rise, and which are declining. This could be useful for any brands and social media marketers who are starting to think about where else they need to establish a presence in the future.
HOW TO: Launch Any Product Using Social Media
Some useful tips for anyone thinking of launching a product, and harnessing Social Media.
5 Ways Cities Are Using Social Media to Reverse Economic Downturn
This seems like the next big thing, a lot of towns in my area (North East England) have started using Social Media to make people aware of local events and attractions, and bring more money and people to the town.